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Alitalia Launches 2016 Global Sale Campaign

Alitalia has launched a new global promotional campaign in 30 countries, offering more than 1.36 million seats at promotional fares for domestic and international flights.
Posted On 18 Jan 2016
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SETE Calls For Sponsors To Promote Greek Gastronomy

Since 2009, the Association of Greek Tourism Enterprises (SETE) has undertaken the initiative of promoting gastronomy as a pillar of Greek Tourism. For its newest project, “Gastronomy in the marketing menu of Greek tourism,” to get off the ground in the next three years, the...
Posted On 04 Dec 2012
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Olga Kefalogianni
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Tourism Minister Targets UK Market

Jointly funded campaigns in the UK media between British tour operators and the Greek National Tourism Organization (GNTO) to promote Greek tourism and attract last-minute bookings are underway, Tourism Minister Olga Kefalogianni told the UK media in late July during her first...
Posted On 01 Sep 2012
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Public/Private Initiatives For Greek Tourism In The Works

The Greek National Tourism Organization (GNTO), foreign tour operators and Greek expatriates have launched a series of initiatives aimed to restore the country's image internationally and reverse the negative trends that have affected bookings in Greece so far.
Posted On 01 Jun 2012
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The German version of the campaign reads: “Greece remains one of the major tourism destinations for German tourists. We are convinced of its beauty and value. As for what is happening now, we stand by the Greeks and will continue to support Greece as an attractive and open to all tourism destination worldwide and that’s a promise.”
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German Tour Operators Launch Campaign For Greek Tourism

“For true friends only trust counts,” is the slogan of a print campaign launched in late March in the German media to support Greek tourism.
Posted On 01 May 2012
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Culture and Tourism Minister Pavlos Yeroulanos (left) and SETE's President Andreas Andreadis discuss tourism issues at a recent event in Athens. Over the past few months, Mr. Yeroulanos was in constant consultations with tourism professionals on the creation of the “Marketing Greece” company, which is expected to be a useful tool for the country.
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Public-Private Tourism Marketing Company Becomes Official

The Greek Government approved an amendment tabled in Parliament last month that opened the way for the establishment of a public-private marketing company for Greek tourism. The amendment was tabled by Culture and Tourism Minister Pavlos Yeroulanos and specifically involved a...
Posted On 01 May 2012
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One of the mosaic images of Greece displayed on the giant digital billboard in New York’s Times Square to remind Americans of the country’s natural beauties. The imagery was created by Greek visual designer Charis Tsevis and accompanied by the taglines “See you in Greece” and “Join us in Greece.”
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Greece Shined In Times Square, More Private Initiatives To Come

New York City’s Time Square got a taste of Greece last month thanks to an advertising campaign launched by volunteer group “Up Greek Tourism” to promote Greek tourism and attract potential tourists from the U.S.
Posted On 01 May 2012
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Cyclades Promoted In Scandinavian Market

The Cyclades Development Company has launched a promotion campaign of the Cyclades islands in Norway and other Scandinavian countries, to increase arrivals in 2012, in collaboration with the Hellenic Travel and Trade Center that operates in Oslo, Norway.
Posted On 01 Sep 2011
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GNTO Releases Internet Advertising Results

The Greek National Tourism Organization (GNTO) recently announced the initial results of its targeted advertising campaign carried out for the first time over the Internet for the month of June.
Posted On 01 Sep 2011
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Campaign Invites Greeks To Holiday At Home

The second phase of the “Greece, a part of our soul” awareness campaign that aims to attract domestic tourism back to Greece was launched by the Alliance for Greece group at an event held last month at the amphitheater of the Theodore Karatzas Megaron, National Bank of Greece.
Posted On 01 May 2011
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Finance Ministry Rejects Loan To GNTO

The Association of Greek Tourism Enterprises (SETE) said last month that chances of a revival of the Greek economy are decreasing since the Finance Ministry did not approve of a 50 million euro loan for the Greek National Tourism Organization.
Posted On 01 Apr 2011
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Minister On Tourism Policy For 2011

A draft bill that will simplify procedures of Greek tourism investments will be promoted by the Culture and Tourism Ministry in cooperation with the Ministry of Environment, Energy and Climate Change, Culture and Tourism Minister Pavlos Geroulanos said last month.
Posted On 01 Feb 2011
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Greek Tourism Expected To Rise In 2011, Deputy Minister

The Greek government places great importance on the tourism sector as it can help the country survive the economic crisis, Deputy Tourism and Culture Minister George Nikitiadis told journalists during his visit last month to the global meetings and events exhibition EIBTM in...
Posted On 01 Jan 2011
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“With the closer cooperation of the ministry we could maximize the effectiveness of our actions and broaden our goals for the Greek capital,” Athens Mayor Nikitas Kaklamanis told GTP.
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ACB Requests GNTO Support

“Athens has managed to be included among the top 20 conference destinations of the world but, from this point on, the Greek capital needs substantial assistance and significant support from the central government,” Athens Mayor Nikitas Kaklamanis told GTP last month.
Posted On 01 Oct 2010
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“For the first time in years Greece will continue from where the Olympic Games left off and give Greek tourism a perspective,” Prime Minister George Papandreou said during his keynote speech at the annual Thessaloniki International Fair. Tourism professionals, however, expressed disbelief in regards to how serious tourism is taken by the Greek government. Photo: www.papandreou.gr
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PM Optimistic On Greek Tourism, Professionals Worried

“Greek tourism has been switched to autopilot and left unattended, something that was obvious at this year’s Thessaloniki International Fair (TIF)… We did not hear that Greece would carry out what its competitors are im­plementing, whether that be a promotion campaign or the...
Posted On 01 Oct 2010
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GNTO Report Sent To Athens Prosecutor

“The case should be sent to Parliament if the prosecutor’s probe ends up apportioning blame to politicians,” Deputy Culture and Tourism Minister Yiorgos Nikitiadis said in late July in regards to an investigative report on the Greek National Tourism Organization’s tourism...
Posted On 01 Sep 2010
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A poster from the “Greece, a part of our soul” campaign. The ads of the campaign feature various Greek locations and include verses written by world-renowned poets Elitis, Ritsos and Mavilis.
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Domestic Tourism Promoted By Private Sector

A private initiative aimed to attract domestic tourism back to Greece that will impose absolutely no cost to the Greek government or taxpayer was launched in late July by the Alliance for Greece group.
Posted On 01 Sep 2010
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A note by the publisher

Τέλος Αυγούστου και ήρθε πάλι η ώρα για απολογισμούς, μετρήσεις και αριθμούς. Οι τουρίστες σιγά σιγά αναχωρούν και οι Έλληνες επιστρέφουν στις δουλειές τους μετά από ένα ομολογουμένως πολύ ζεστό καλοκαίρι. Οι επαγγελματίες του τουρισμού κάνουν ταμείο, οι διάφο...
Posted On 01 Sep 2010
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In a fully equipped venue, Athenians and visitors to the capital were informed in regards to the advantages of the prefecture’s destinations, received promotional material and made “web visits” to the prefectures updated website, within the
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“Turn To The Argosaronic” In Athens Center

“Our destinations are a cure for the stress and intensity of everyday life because of their close distance to Athens and Piraeus,” Piraeus Prefect Yiannis Michas said recently.
Posted On 01 Sep 2010
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Greek-Bulgarian Tourism Cooperation

Culture and Tourism Minister Pavlos Geroulanos and Bulgarian Minister of Economy, Energy and Tourism Traycho Traykov signed in late July a tourism cooperation protocol during the first joint session of the Greece-Bulgaria High-Level Cooperation Council held in Sofia.
Posted On 01 Sep 2010
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