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    5 - 7 March 2024

Greece at ITB Berlin 2024

Represented by Visit Greece (Greek National Tourism Organization – GNTO), in Hall 1.1 / 101, Greece hosts a number of exhibitors including hotels, regions and travel companies from across the country and its islands.

ITB Berlin 2024 will take place from Tuesday, March 5 until Thursday, March 7. This year’s ITB Berlin will take place for trade visitors only.

Click here for Berlin ExpoCenter City exhibition grounds.

Click here for the transport guide to the ITB exhibition center.

At ITB Berlin 2023 around 5,500 exhibitors from 161 countries displayed their products and services to over 90,000 visitors. In 2023, under the heading ’Mastering Transformation’, the ITB Berlin Convention took place as a live event with a total of 24,000 attendees who took part in 200 sessions with 400 leading speakers.

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Greek Travel Pages is attending the ITB Berlin 2024 trade fair and will cover all news, developments and events related to Greece.

ITB Berlin 2024 News Feed

Greece Expects New Visa-on-Arrival Scheme for Turkish Travelers to Boost Tourism

Greece’s new visa scheme for Turkish travelers is expected boost tourism figures and support island development.

Greek Hoteliers Promote Greece’s Mainland at ITB Berlin 2024 Expo

Greek hoteliers promoted Greece’s mainland destinations at ITB Berlin 2024 as part of efforts to introduce lesser-known...

ITB Berlin: Halkidiki Sees 25% Rise in Summer Prebookings by German Tourists

Prebookings for Halkidiki in Northern Greece for the summer ahead are up by 25 percent, according to feedback gathered...

Qatar Airways Introduces World’s First AI Digital Human Cabin Crew at ITB Berlin

Qatar Airways broke new ground at the recent ITB Berlin 2024 trade show with the launch of its holographic virtual cabin...

Greece, Saudi Arabia Agree to Renew Tourism Agreement

Greece and Saudi Arabia have agreed to renew their commitment to collaborate on activities related to tourism.

Greece’s GNTO Joins Mastercard’s Tourism Innovation Hub

Greece’s national tourism board has teamed up with Mastercard and joined its Tourism Innovation Hub, an initiative that...

ITB Berlin: Travel and Tourism Can No Longer Ignore AI

ITB Berlin cast the spotlight this year on artificial intelligence (AI) and its potential in travel and tourism business.

ITB Berlin 2024: Travel Industry Looks Forward to Excellent Business Year

Despite global crises, the tourism industry displayed confidence at the ITB Berlin 2024 exhibition while the people’s...

ITB Berlin: Attica Region to Focus on Winning Over More Tourists

Regional authorities will focus on rebranding Attica as part of efforts to establish it as a leading tourism destination.

ITB Berlin: AEGEAN Welcomes Positive Feedback from Germany for 2024

German travelers’ interest and growing demand for Greece this year comes as positive news to executives of AEGEAN.

Albania Announced as Host Country of ITB Berlin 2025

Albania's tourism minister, Mirela Kumbaro, and ITB Berlin CEO Dr. Mario Tobias signed the agreement for next year’s...

ITB Berlin: Minister Sees 2024 as Excellent Year for Greek Tourism

The Tourism Ministry sees 2024 as another excellent year for Greek tourism, after receiving positive feedback at ITB Berlin.

ITB Berlin 2024: German Tour Operators See Greece as Top Choice this Year

Tour operators alltours and TUI named Greece as a top choice for German travelers this year during the ITB Berlin 2024...

Greece Strengthens Ties with Emirates to Expand Presence in Key Source Markets

The GNTO has partnered with Emirates to boost visits to Greece from key source markets including the US, the UAE,...

WTTC Launches Tool to Guide Businesses Through the ‘Jungle’ of Sustainability

The World Travel & Tourism Council (WTTC) has launched a roadmap aiming to simplify the journey of the Travel & Tourism...

ITB Berlin 2024: Greece in Top 3 Favorite Destinations for German Travelers

Greece ranks third among the Top 10 countries for German travelers based on sales figures, says the DRV.

ITB Berlin 2024: Travel is Booming, Says WTTC CEO

This year is set to be a bumper year for tourism in Europe and the world, according to WTTC President & CEO Julia Simpson.

ITB Berlin 2024: Greek Hotels Applauded at ‘TUI Global Hotel Awards’

Greek hotels were among the winners at the annual TUI Global Hotel Awards ceremony held on the eve of ITB Berlin 2024.

ITB Berlin 2024 Tourism Expo Opens with Positive Outlook

The 2024 edition of the ITB Berlin travel trade show opened in Germany with a highly positive outlook for the future.

ITB Berlin 2024: Travel Market Set for Growth Again, Say Experts

In 2023, the travel market not only recovered from its slump during the crisis of the Covid pandemic, it even surpassed...

ITB Berlin 2024: Information on Transport Strikes Starting Thursday, March 7

Information on travel disruptions during the ITB Berlin travel trade show starting from March 7 due to strikes.

Greece Ready for ITB Berlin 2024 Tourism and Travel Expo

For three days, Greece will exhibit its tourism offerings at the ITB Berlin in Germany, one of the world’s leading...

ITB Berlin 2024 Opens with Excellent Bookings Under the Heading #ITBTOGETHER

ITB Berlin, which is taking place March 5-7, reports excellent bookings with international participation at 87%.

ITB Berlin 2024: WTTC’s Hotel Sustainability Basics Surpasses 1,700 Properties

The WTTC's global initiative helping hoteliers on their first steps to improve their sustainability ratings, has reached...

ITB Berlin Convention 2024: Trends, Best-Practices and Top Innovations at First Hand

Over 400 top speakers from international companies such as Booking, Google, Microsoft and Airbnb will discuss new...

Emirates Set to Make Strong Showing at ITB Berlin 2024 Tourism Expo

Emirates will return to ITB Berlin with a new stand to showcase its latest signature products and forge new strategic...

Greek Hotels Among TUI’s Top 100 in Global Portfolio

Ahead of the annual TUI Global Hotel Awards at ITB Berlin, TUI announced the Top 100 best hotels in its global portfolio...

Dot Travel DMC to Attend ITB Berlin 2024 Tourism Expo

Dot Travel, a leading DMC in package holidays for Groups & FIT’s, will attend ITB Berlin 2024, one of the world's...

ITB Berlin 2024: Host Country Oman to Open Expo with Spectacular Show

The ITB Berlin travel trade show will open this year with a spectacular show featuring classical works and folk music by...

Asia Drives Increase in Outbound Travel in 2023, Says IPK-ITB Study

Asia boosted global outbound travel in 2023 which registered a 33% increase year-on-year, according to the IPK’s World...

Civitel to Showcase its Hotels & Resorts at ITB Berlin 2024

Civitel Hotels & Resort will participate in the ITB Berlin 2024 expo to showcase its exceptional services, luxurious...

LGBTQ+ Tourism Industry to Meet Up at ITB Berlin 2024 Expo

The LGBTQ+ Tourism Pavilion at the ITB Berlin trade show will once again be one of the most important meeting places of...

ITB Berlin 2024: Host Country Oman to Present Wide Range of Activities

Under the theme "Beauty Has An Address" ITB Host Country Oman will present a variety of activities and attractions at...

ITB Berlin 2024: Huge Demand from International Exhibitors, Event Almost Fully Booked

Almost 90% of ITB Berlin's exhibition area is occupied, only a few weeks before the travel trade show opens its doors.

ITB Berlin’s Digital Companions for 2024 Expo Have New Features

Visitors, exhibitors and the media at ITB Berlin 2024 are sure to have a successful visit thanks to the tourism event’s...

ITB Berlin 2024: A Strong Focus on Travel Technology

Travel trade show ITB Berlin will give innovative travel technology solutions its biggest platform to date at its 2024...

ITB Berlin Convention 2024 to Focus on AI, Chatbots and Machine Learning

Numerous experts will be looking at artificial intelligence, chatbots and machine learning, at the ITB Berlin Convention...

ITB Berlin 2024 Exhibitors from Greece

Greek companies participating in ITB Berlin 2024 include: