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by Maria Paravantes

Women in Greek Tourism #ChooseToChallenge

American lawyer and Supreme Court associate justice, the late Ruth Bader Ginsburg said it clearly: “Women belong in all places where decisions are being made. … It shouldn’t be that women are the exception”.

This year’s International Women’s Day theme#ChooseToChallenge – is all about that: moving out of invisibility and exception and into the forefront.

In these trying times, in the Covid-19 era, the need to achieve gender equality is greater than ever before, as is the need to hear women’s voices and give them space and arena to act.

This is the case globally and in Greece, where besides the thousands of tourism enterprises, family-run businesses, restaurants, tavernas, shops and stores, Greek women still hold lower administrative positions compared to their male counterparts.

Add to that PwC data released this week which found that as a result of the coronavirus crisis, the gender equality index is expected to fall by 2 points between 2019 and 2021, taking us back to 2017 levels and thwarting all progress made in gender parity so far. It will take double the efforts to repair the damage and achieve progress in the workplace by 2030.

Message from the publisher

A Message for International Women’s Day by Greek Travel Pages (GTP) Publisher and CEO, Maria Theofanopoulou

This year’s message - #chooseToChallenge - comes to highlight the unprecedented challenges posed by the Covid-19 pandemic for the industry, for the traveler, and for society as a whole.

Women in Tourism: The Facts

Some interesting facts based on the World Tourism Organization’s (UNWTO) 2nd Global Report on Women in Tourism released in 2019.
  • 54 percent of those working in tourism worldwide are women compared to 39 percent in other sectors
  • the wage gap is smaller compared to other sectors with females in tourism earning 14.7 percent less than men
  • tourism offers women greater opportunities for leadership roles. Indicatively, 23 percent of tourism ministers are female against 20.7 percent overall
  • more women are challenging gender stereotypes in tourism and taking on roles previously dominated by men, such as tour guides
  • technology is facilitating empowerment, providing more training opportunities, and stimulating female entrepreneurship by enabling access to the tourism market
  • policy-makers are introducing measures to ensure women fairly share the benefits generated by tourism.

GTP Headlines’ International Women’s Day project

As the leading go-to source covering Greek tourism and travel for over 40 years and as part of its annual International Women’s Day project, GTP Headlines invites women in Greek tourism to take a stand and answer a question. Previous year's challenge:

Today's challenge question:

What is the greatest challenge for Greek tourism in the post-Covid-19 era and what is the first step to address it?