Ioanna Dretta: Greece can win in the new era of tourism

On occasion of International Women’s Day, GTP Headlines has invited women in Greek tourism to take a stand and answer the following question:

What is the greatest challenge for Greek tourism in the post-Covid-19 era and what is the first step to address it?

“We are living in the “darkest hour”, just before the dawn which will gradually bring us into the new era of tourism. And yes, this is the great challenge: to be able to change and to win.
Greek tourism has demonstrated that it can.”

Ioanna Dretta
CEO, Marketing Greece SA

More #ChooseToChallenge voices