The Greek Tourism Ministry has announced plans to rebrand the lake-side town of Kastoria and promote it as a key tourist destination in Western Macedonia.
Greece's brand name is stronger than ever and Athens is making a comeback, said Greek Tourism Minister Vassilis Kikilias, adding that efforts were paying off.
Greek tourism enterprises are not likely to be affected by the Russia-Ukraine war, with new markets already replacing tourists from the two countries, found a recent report.
Air traffic through Athens Airport is approaching pre-Covid levels with Greece expecting tourists into December, said Tourism Minister Vassilis Kikilias.
Developing Fyli in Athens, into an alternative tourism destination was the focus of a meeting between GNTO President Angela Gerekou and Fyli Mayor Christos Pappas.
Greece’s South Aegean Region, which includes popular islands such as Rhodes, Kos, Santorini, Mykonos and Karpathos, exceeded pre-Covid-19 levels in June by 13%.
Greece is winning points online with social media conversations pushing the country’s e-reputation up by 64 points in May compared to rival markets under investigation.
All the more travelers from the US are selecting Greece for their summer holidays, according to the US outbound traveler forecast for the 4th of July weekend released by Mabrian.
The city of Nafpaktos is a top ministry priority and among destinations for strategic tourism development, according to Tourism Minister Vassilis Kikilias.
Hoteliers in the Mediterranean will have to reshape the look, feel and appeal of their properties in view of changing customer demands, according to a report by Deloitte Greece.
The Greek government will provide support in the overall process of the digital and administrative transformation of Rhodes, according to Digital Governance Minister Kyriakos Pierrakakis.
Greek border town Alexandroupolis welcomed its own archaeological museum that features items uncovered during excavations in the wider Macedonia and Thrace Region.
