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Greece Gears Up for ITB Berlin 2017 Travel Trade Show

ITB Berlin 2017 Special

Tourism Minister Elena Kountoura

Tourism Minister Elena Kountoura

Greece will welcome tourism professionals and interested holidaymakers at a new exhibition space at the ITB Berlin 2017 travel trade fair that will open its doors on Wednesday, March 8.

This year Greece and other major Mediterranean destinations, including France, Gibraltar, Portugal, Cyprus and Spain, have been relocated to the entrance areas in Halls 1.1 and 2.1, directly next the South Entrance.

On the occasion of ITB, Tourism Minister Elena Kountoura will visit Berlin and attend meetings with major tour operators and journalists of the German media.

Demand for travel to Greece this year is on the up

According to recent statements by leading German tour operators, Greece is among the most popular destinations for travel this season.

During his visit to Thessaloniki recently, the head of TUI Germany, Marek Andryszak, said that bookings to Greece this season are seeing a 30 percent increase for travel to both popular and lesser known destinations in the country.

During ITB, the Greek Tourism Confederation (SETE) is expected to release official figures on early bookings to Greece this season.

Visit Greece stand @ ITB Berlin 2017

The Greek National Tourism Organization (GNTO) and its co-exhibitors — Greek regions, hotels, travel agencies, tour operators, etc. — invite all to visit the Greek stand and get acquainted with the country’s holiday destinations and tourism products.

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Moreover, visitors to the Greek stand will have the opportunity to sample the country’s gastronomy and regional products. Various destinations, such as the Region of Central Greece, will hold presentations on the exhibition floor, informing professionals and visitors on their tourism offerings.

ITB Berlin 2017 will run until Sunday, March 12. Over the course of five days more than 10,000 companies from 184 countries will be represented on 1,092 stands covering 160,000 square metres and will be showcasing the global tourism industry’s latest products and trends. From Wednesday to Friday, ITB Berlin is open to trade visitors only.

Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 8 to Saturday, 11 March 2017. Key topics at the ITB Berlin Convention will be the ever-deepening geopolitical crises and technological advances in artificial intelligence. Admission to the ITB Berlin Convention is free for trade visitors.

To see the Greek companies and destinations participating in ITB Berlin 2017, press here.

GTP will be at ITB Berlin 2017. Updates can be found through our special ITB Berlin 2017 section.


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  1. Aline Dobbie Reply

    I met the Greek Ambassador to India in Udaipur India on Sunday and Monday 5th and 6th March. Along with other distinguished Greeks. We talked about promotion of Greece to Indians, but I write about Greece from the UK. I have written many features and blogs on The Cyclades, The Ionian, Crete.

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