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As a driving force in the travel industry, ITB Berlin gives important impulses to a continuously growing market. Exhibitor sales of about 6 billion Euro and an exhibitor satisfaction rate of 92 percent are evidence enough that supply and demand meet at the right place.
Since 1966, the structure of ITB Berlin was developed and expanded. In the exhibition area, trade visitors as well as public visitors have the chance to explore the international travel industry’s entire product spectrum.
With more than 170,000 visitors, among these 113,000 trade visitors, and 11,000 represented companies from 180 countries ITB Berlin is the leading B2B-Platform of all tourism industry offers. In addition, the world’s largest tourism convention ITB Berlin Convention provides unique opportunities to benefit from the leading think tank of the global tourism industry. All levels of the value added chain are present: Tour operators, booking engines, destinations, airlines, and hotels right through to car rental companies.
Moreover, the ITB Berlin Convention will take place on 8-11 March 2017. A top-notch and visionary convention program with high-ranking speakers from the industry, science and politics addresses the latest trends and presents innovative business models of the global tourism sector.