With the slogan “Open for Change”, the ITB Berlin travel trade show will open its doors as an in-person expo on March 7 for the first time as a pure B2B event.
The 2023 edition of the ITB Berlin travel trade show in Germany will take place live under a B2B concept next March, according to organizer Messe Berlin.
ITB Berlin next year will hold its annual international travel trade show as an entirely virtual event under the name ITB Berlin NOW during March 9-12, 2021.
The 2019 ITB Berlin Convention is focused on the four latest challenges, as well as on concrete ways in which the global tourism industry should take action.
International tourism is expected to continue its upward trend into 2019, on the back of a 6 percent rise in global outbound trips in the first eight months of 2018.
The largest age group traveling at the moment are the millennials, who are better educated, prefer city breaks and love luxury, according to ITB-IPK’s World Travel Monitor.
