The Greek Tourism Ministry is ready for the next phase of its strategy which will focus on attracting investments that will bring added value to the industry.
The Bank of Greece has announced that tourist arrivals to Greece in June surged by 241.5% year‑on‑year, driving tourism-related revenues beyond 2019 levels.
Greece’s tourism industry is closer to recovering fully with a growing number of international arrivals set to generate an estimated 20 billion euros by the end of 2022.
As part of its promotional drive, the Greek National Tourism Organization (GNTO) has teamed up with Viber and launched a Visit Greece channel and a series of stickers depicting Greek summer fun.
Greek tourism stakeholders are welcoming the return of key source markets such as US, Australia and Canada, which are contributing to the sector’s post-Covid-19 recovery.
Strengthening the link between culture and tourism will bring added value to local communities and in turn boost the national economy, says Greek Culture Minister Lina Mendoni.
The Acropolis in Athens, one of the world’s most popular sites, is visited by more than 16,000 people a day, according to Greek Culture Minister Lina Mendoni.
As part of efforts to extend Greece’s tourism season beyond the traditional summer months, the Tourism Ministry is hoping to keep inbound flights from the US coming until the end of the year.
