Greek Summer Stickers on Viber the ‘New Thing’
As part of its promotional drive, the Greek National Tourism Organization (GNTO) recently teamed up with Rakuten Viber launching the Visit Greece channel and a series of stickers depicting vacation time in Greece.
Through the Viber channel and sticker pack, the GNTO is aiming to reach out to younger crowds and mainly to Viber users. The new channel offers useful information on planning holidays to Greece, tips, and recommendations on everything from what archaeological sites to visit and sports events to parties and activities for kids.
GNTO worked with Viber to create a series of colorful stickers depicting Greek summer fun, favorite islands and destinations, including Crete, the Cyclades and Halkidiki, Greek food, and sports, and feature popular Greek expressions in English and Greek.
You can download the Visit Greece Viber sticker pack here.
Earlier this year, the GNTO launched its “Greece: You Will Want To Stay Forever” global campaign inspired by the true story of Otto, an Austrian who visited the country as a tourist and decided to stay forever.
The Viber stickers are part of the GNTO’s central “All You Want is Greece” campaign and follows the organization’s previous “Greece Does Have a Winter” and “Greekend” marketing drives.