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SETE: How To Turn Greek Gastronomy Into A Memorable Travel Experience

"Greek gastronomy has many strengths, with quality raw materials and local cuisine creations in the lead, but it needs to be promoted through an integrated marketing communications plan," a panel of tourism and culinary experts agreed during an event held recently by SETE.

Discover Greece: An Interactive Greek Tourism Website Launches

Through creative story telling and images of the unexplored side of Greece, the new tourism website Discover Greece intends to “spread the word” on the country’s tourism product to markets abroad.

Greece Anticipates Over 2.5 Million German Arrivals As Mood Improves

Arrivals from Germany to Greece this year will range between 2.5 and 2.7 million, up from 2.3 million in 2013, according to the Association of Greek Tourism Enterprises (SETE).

“Discover Greece” Launches In German, French and Russian

As holiday bookings for Greece continue to heat up, the non-profit private sector tourism initiative Marketing Greece recently launched its destination portal in Russian, German and French.

Greece Holds Optimistic Forecast For Tourism

Tourism Minister Olga Kefalogianni is pleased for all that has been achieved in the field of Greece's tourism and very optimistic for this year, according to her speech during the 22nd annual general assembly of the Association of Greek Tourism Enterprises (SETE) in Athens.

Travel Bloggers Spark Social Media Buzz On Greece

A select group of international digital influencers experienced the "new face of Greece" between 30 May and 2 June through the inaugural "Blog-Trotters" event organized by Marketing Greece.

Greece’s Main Tourism Body Partners With ReviewPro To Analyze Visitor Feedback

The Association of Greek Tourism Enterprises (SETE) has announced a strategic partnership with online reputation and social media analytics provider for the hotel industry ReviewPro.

Showcasing The Luxury Experiences Athens, Greece, Offers Affluent Visitors

Millions of television viewers will soon have the opportunity to familiarize themselves with Athens and a range of unique, high quality experiences available to luxury-minded travelers.

New Campaign Invites Visitors To Greek Capital To “Become” Athenians

Visitors in the Greek capital are invited to "become" Athenians through a new international tourism promotion campaign named "I’m An Aθenian Too."

Destination Athens: On The Road To Recovery

During the first eight months of the year, hotels in Athens, Greece, saw 390,000 more overnight stays compared to 2013, according to data revealed at a press conference by the head of the Athens-Attica & Argosaronic Hotel Association, Alexandros Vassilikos. Supports Greek Tourism Through Sponsorship And Technology

Greek online travel agency has announced a sponsorship agreement with the interactive destination portal and is inviting its customers to "discover Greece" while booking their air tickets.

‘Thessaloniki. A Big Heart!’ – New Tourism Campaign Showcases Northern Greek City

"Thessaloniki. A Big Heart!" is the new slogan of the northern Greek city to promote tourism throughout the country and abroad.

Marketing Greece’s Digital Platform Earns Two Ermis Awards

Marketing Greece’s digital platform won major awards in two categories at the annual Ermis Awards, held recently in Athens.

SETE: Greek Tourism Good as Gold, Concerns Over Elections

Boasting over 20 million incoming visitors, creating some 100,000 new jobs and contributing more than 20 percent to the country’s GDP, Greece’s tourism sector is undeniably a driving force to be reckoned with, the president of the main industry body said in his New Year’s...

Pros of Greek Marine Tourism Presented at Düsseldorf Boat Show

The advantages of Greece’s marine tourism were at the center of a presentation on Tuesday, by Marketing Greece, ahead of the boot Düsseldorf 46th International Boat Show, which runs through to January 25 in Germany.

GTDR 2015 – Dubai

The 2nd Greek Deluxe Travel Roadshow, after first year’s success, will be held in order to introduce selected Greek luxury tourism destinations to the local outgoing tourism businesses and media.

GDTR 2015 – Istanbul

The 2nd Greek Deluxe Travel Roadshow, after first year’s success, will be held in order to introduce selected Greek luxury tourism destinations to the local outgoing tourism businesses and media.

Greece Tourism to Tap Into Middle Eastern Market

Tapping into the potential of the Middle Eastern tourism market is at the core of two events to be held in Dubai on Wednesday, and in Istanbul on April 2.

Greek Deluxe Travel Roadshow Takes Dubai, Istanbul Next Stop

Attracting high income visitors and bolstering profitable partnerships for Greek tourism enterprises were the main goals of the 2nd Greek Deluxe Travel Roadshow held in Dubai this week, which brought together dozens of tour operators and agents from the United Arab Emirates...

Greece Gets Ready to Attend ITB Berlin 2015

Greece is getting ready to attend the ITB Berlin 2015, the leading trade fair for the worldwide travel industry, with quite a few events planned. ITB Berlin 2015 will take place from March 4 to March 8.