Greek tourism professionals and businesses are invited to take part in the country's new national communication campaign and spread the word that the unique Greek summer is "happening now".
A new national communication campaign, which highlights Greece's actual image and aims to boost last minute bookings to the country, has been launched.
The numbers of late bookings to Greece are bouncing back, slowly but steadily, the general manager of the Greek Tourism Confederation (SETE), Alexandros Lamnidis, said in an interview to CNBC.
International arrivals at Greece's main airports increased by 6.7 percent during the first six months of the year, according to data released on Thursday by the Greek Tourism Confederation (SETE).
The Greek tourism sector is calling on all professionals to remain collected and optimistic as they look for ways to save the season, following a week of closed banks, negative media coverage and a referendum calling for no more stringent austerity measures imposed from abroad.
Following the government's announcement on June 26 to hold a referendum in Greece, holiday bookings to the country slumped by 17 percent during June 27-30.
A hotline has been set up for Greek tourism professionals that may need assistance with operational and functional issues that have arisen due to the recent developments in Greece.
Arrivals to Greece are proceeding smoothly, with few cancellations, but new bookings have not been entered in hotel booking systems so far, the president of the Greek Tourism Confederation (SETE), Andreas Andreadis, told Greek SKAI TV on Monday night.
The representatives of Greece's social partners (employers and trade union associations) have requested an urgent meeting with Prime Minister Alexis Tsipras today to present their positions and proposals in regards to the recent developments in the country.
The Greek Tourism Confederation (SETE) has called on all involved in tourism to stay alert and use their experience and maturity and do all they can for the Greek tourism industry to continue to run smoothly.
"We still can not comprehend the reasons why the lenders insist on imposing an uncompetitive VAT rate on the Greek tourism product and we ask: Who stands to win from that?", the Greek Tourism Confederation (SETE) said in an announcement on Tuesday.
As Greece’s tumultuous negotiations continue, international media is casting the spotlight on tourism, the one industry they say is pulling the country up economically.
The heads of Greece's business associations made a joint appeal to Prime Minister Alexis Tsipras on Wednesday to keep the country in the euro in line with growth prospects.
In efforts to tune in to the increasing needs of its members, the Greek Tourism Confederation (SETE) held its 3rd regional event on Tuesday, in the northern port city of Thessaloniki, and presented its comprehensive strategic marketing plan for the Central Macedonia Region.
Holidaymakers were satisfied with the Greek filoxenia (hospitality) offered by hotels in Greece last month, according to a poll of visitor satisfaction in May.
In the first five months of 2015, the number of international tourist arrivals to Greece increased by 10.5 percent compared to the same period last year, according to data released on Tuesday from the country’s main airports covering the January-May period.
Reaching out to local sector professionals, the Greek Tourism Confederation (SETE) held its 2nd regional event on the island of Corfu, with the aim to present the highlights of its “Roadmap 2021 for Greek Tourism”.
