Mindhaus to Renew Branding Strategy of Rodos Park Suites & Spa

The luxury Rodos Park Suites & Spa has entered into a partnership with tourism marketing agency Mindhaus, a subsidiary of V+O Greece, aiming to renew its branding strategy.

A member of the Small Luxury Hotels of the World, the boutique hotel is located in the center of the city of Rhodes, on the Dodecanese island.

According to an announcement, Mindhaus will design Rodos Park’s new branding and marketing strategy, and undertake the overall management of its promotion activities on a B2B and B2C level.

The strategy includes a marketing plan that will run through channels suitable for the Greek and international markets.

Mindhaus will also offer consulting and brand storytelling services, and boost the hotel’s digital presence in order to effectively promote its identity and character on B2B and B2C communication channels.

The new partnership follows Mindhaus’ successful cooperation with Rhodes’ five-star Amada Colossos Resort, which recently completed a major revamp. The two resorts operate under the management of Colossos SA.

“Mindhaus continues to earn the trust of independent tourism groups and major investors in Greece as a high-performing strategic consultant… It now offers more specialized branding and marketing services, aiming to create unique hotel brands based on the entrepreneurial goals of its partners,” the company said in an announcement.