The five-star Amada Colossos Resort, located on Rhodes, has renewed its brand identity with the launch of a new logo and website, featuring an innovative design based on nature and local architecture.
A member of Colossos SA, the Amada Colossos Resort is among Rhodes’ landmark hotels.
In 2018, after almost 40 years of operation, the resort completed a major revamp and re-opened its doors as an ultra-luxury five-star hotel, offering 699 new rooms, suites and villas, and a number of catering and entertainment facilities.
The resort now offers ultra all-inclusive services and high-level experiences to its guests.
“Amada Colossos Resort welcomes a new era aiming to showcase its luxury character and the sense of warm Greek hospitality, high quality, authenticity and generocity it provides to its guests. We have invested in a new identity that aims to highlight our vision, philosophy and values, and all the elements that make us unique,” the resort’s owner Aris Soulounias said in an announcement.
The resort’s new brand identity, which is based on the owner’s vision and the values of generosity, authenticity and love for Rhodes, was created by tourism marketing agency Mindhaus.
Also, the Amada Colossos’ logo was redesigned by Unlimited Creativity, a Greek company that offers advertising and promotional solutions.
The colors and design of the logo were inspired by the architecture of Rhode’s Kalithea springs, the elements of water and sand, and the resort’s Mediterranean gardens.
Furthermore, the resort’s official website www.amadacolossosresort.com was revamped by digital agency Curious Ahead.
The luxury resort is located on the beach of Kalithea on the Dodecanese island of Rhodes.