The new agency will operate in the fields of strategic communication, marketing and branding of companies and institutions in the wider travel and tourism sector.
“It’s part of V+O’s DNA to constantly move ahead and innovate in a strategic, visionary and results-oriented way,” Thomas Varvitsiotis, President of V+O Group, said in an announcement. “The founding of MINDHAUS is the response to a rapidly growing sector, reinforced with the knowledge and experience V+O has accumulated in strategic communication,” Varvitsiotis added.
MINDHAUS has been launched in collaboration with Iossif Parsalis, the former general manager and a founding executive of Marketing Greece. He will now head the new agency as its general manager.
“We have set high goals, from the outset. We are rolling up our sleeves. This opportunity I am given is an honor and I feel that great responsibility comes with it,” Parsalis said, adding that MINDHAUS’ aim is to partner the client and help his or her business grow.
According to V+O, MINDHAUS aims to become the strategic consultant and partner of companies of the wider tourism and destination sector, offering services that cover all communication stages both in Greece and abroad.
The agency’s offered services will include research, analysis, planning, strategic marketing design, digital communication and marketing communication.