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Strategy Key to Tourism Growth, Says Greek Hotel Chamber Head

© Maria Theofanopoulou

Ensuring the viability and sustainability of tourism enterprises in a constantly changing environment through far-reaching strategies and tapping into the human potential are key to a competitive tourism product, according to Hellenic Chamber of Hotels (HCH) President Alexandros Vassilikos, who spoke earlier this month at an educational event organized by the University of West Attica.

Athens - Attica & Argosaronic Hotel Association President Alexandros Vassilikos

Hellenic Chamber of Hotels President Alexandros Vassilikos.

The chamber’s president addressed post-graduate students of the University of West Attica’s “Innovation and Entrepreneurship in Tourism” program – run by the University of the Aegean, the Technological Educational Institute of Athens and the National Center for Social Research – on the invitation of Konstantinos Marinakos, president of the Peloponnese Tourism Organisation. Academics and tourism sector stakeholders also attended the event.

Vassilikos, who also heads the Athens-Attica & Argosaronic Hotel Association, and is chairman and CEO of AIROTEL Group of Hotels, focused on the importance of strategic planning and ways to address the challenges of the ever-changing international economy. AIROTEL owns and manages six hotels in Athens, Patra and Kavala.

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