Halkidiki, northern Greece, is gaining ground in the Dutch travel market, according to the Halkidiki Tourism Organization (HTO), following its participation in this year’s Vakantiebeurs 2018 exhibition held in Utrecht, Holland, last week.
The HTO, which co-exhibited under the umbrella of the Greek National Tourism Organization (GNTO), presented the region’s tourist options while receiving feedback from Dutch sector professionals and public.
According to leading Dutch tour operators, pre-bookings are picking up pace, with Ronald van Bruchem, business development manager at Thomas Cook Netherlands, speaking of an 8 percent rise compared to the same period last year.
Van Bruchem added that 2017 was one of the best years for Halkidiki. TUI Holland and SUNDIO executives backed the claims, adding that Greece was among the top three emerging destinations in 2017.
According to the HTO, Dutch travelers are expressing keen interest in camping options particularly with caravans. Indicatively, according to HTO data, 10,000 travelers from Holland visited Halkidiki in 2015, 14,000 in 2016 and 20,000 last year.
In the meantime, the HTO is moving ahead with its promotional strategy for 2018 which includes, among others a series, of press trips and collaborations.