Impacted by the economic crisis over the 2005-2019 period, Greeks’ preferences in travel shifted from higher cost destinations to neighboring, lower-cost countries, according to a study.
A total of 15.4 million people visited Greece in the first seven months of 2022 via air or road fast approaching pre-pandemic 2019 levels, according to data released by INSETE.
Greece and Athens continued to garner positive feedback online in Q2 and June, according to INSETE’s sentiment tracker for the country and its capital city.
Greece is winning points online with social media conversations pushing the country’s e-reputation up by 64 points in May compared to rival markets under investigation.
Greece may be among European holiday destinations seeing a strong rebound in tourism activity this year but the country is still “lagging slightly” behind Spain, Portugal and Italy.
Hospitality and gastronomy are winning points with travelers making Athens a highly sought-after destination, according to findings released by INSETE.
Visa is aiming to contribute to the recovery of the Greek tourism industry by providing data and trends as part of a new agreement with the Tourism Ministry.
Hotels in Athens and Thessaloniki have managed to recover 39% of pre-pandemic overnight stay levels from January to September, says a report by GBR Consulting.
