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Marketing Greece Supports Tourism Through ‘Greek Lines’ Brand

Modern lines, geometric shapes and patterns, art details and tones of yellow, red, blue and green are combined to create the core of “Greek Lines” a new brand created by Marketing Greece.

Offering a fresh and modern approach to the memories of travelers, the new brand features vivid Greek elements, and – along with other Greek brands – aims to create products that connect visitors with Greece.

Designs of minimal aesthetics created by designer Irini Vergitsi reflet Greece’s culture, history and elements of life. Modern images challenge travelers to evoke memories and emotions and carry a piece of Greece with them.

The new initiative of Marketing Greece has been warmly welcomed by its partners: the Callista Crafts, Marmaromerty, AddStyle, PrintSin, Pennie and Zoulovits.

These companies have already created their first products under the “Greek Lines” brand.

“We intensively work for the country’s image and reputation. The Greek Lines memorabilia are an integral part of the journey and the elements that connect travelers with the destination and its experiences,” Marketing Greece CEO Ioanna Dretta said.

The revenues of Marketing Greece from the “Greek Lines” initiative will contribute to the enhancement and promotion of Greek tourism.

“With this new venture we aim to strengthen the brand of Greece,” Dretta added.

More information about the “Greek Lines” brand is available at

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