Travelport, a leading travel commerce platform, recently signed a long-term agreement with Edwardian Hotels London, one of the UK’s leading luxury hotel and hospitality brands.
According to an announcement, the contract represents the largest hotel partnership of its kind managed by Travelport’s Digital Media Solutions team in Europe and will see the company deliver an expanded digital advertising program for Edwardian Hotels London’s range of four- and five-star hotels and food and beverage offerings. Support will include the launch of the group’s eagerly-anticipated iconic super boutique hotel, The Londoner, in 2020.
The Digital Media Solutions team at Travelport helps hotels, airlines, car rental companies and destinations boost bookings by raising awareness of their messages among a qualified and highly targeted international audience comprised of travel agents, and priorities its partners listing within online searches.
“Our ability to communicate compelling messages that support travel agents at every stage of the booking process was central to our discussions about areas where our Digital Media Solutions team could add commercial value. Our new partnership is a sign of the confidence both Travelport and Edwardian Hotels London have that this value can be enhanced by utilizing a broader set of our products, services and events,” said Jason Clarke, Senior Vice President and Managing Director of Travel Partners at Travelport.
Edwardian Hotels: Travelport’s first Hotel Research and Development partner
As part of the agreement, Edwardian Hotels London is set to become Travelport’s first and a prime Hotel Research and Development partner, giving the organisation access to Travelport’s business intelligence, data, mobile and hospitality teams. This status will enable both organisations to test and pilot new products and initiatives, and work is already underway to boost engagement with travellers via advanced data traveller insights and mobility platforms.
Moreover, beyond being a Research and Development partner, Edwardian Hotels London will also become an innovation and local marketing partner across its properties in London and Manchester and will take part in commercial conferences to raise awareness of its portfolio among Travelport’s international agency network.
The company has also agreed to sponsor Travelport events, including the flagship Travelport LIVE thought leadership event in Venice, in September.