According to an announcement, this summer TUI will open a new TUI Family Life on Crete – the TUI Family Life Elounda Breeze, and four hotels of its “adults only” brand TUI Sensimar: TUI Sensimar Atlantica Belvedere Resort & Spa on Kos, TUI Sensimar Zante Maris on Zakynthos, TUI Sensimar Alba Island on Crete and TUI Sensimar Meltemi Blu on Santorini.
“We are expanding in Greece with both our own hotel portfolio and hotels under the Atlantica concept brand, which is part of a long-standing joint venture,” said TUI Executive Board member Sebastian Ebel, in charge of the Hotels & Resorts and Cruise businesses.
TUI has acquired a vast hotel complex (three former Lakitira hotels) on the Greek island of Kos, marking the debut of a special approach to hotel investments. Due to changes in the law in Greece, a public auction was held for the first time, at which TUI’s joint venture Atlantica successfully submitted the winning bid. The three former Lakitira hotels have now officially been integrated into the portfolio of the tourism group.
TUI’s expansion in Greece is part of the company’s aim to strengthen its high-margin hotel segment. The new hotels in the country are among over 20 hotels TUI plans to open this summer across eleven countries in Europe, Africa and Asia.
Ten new TUI hotels already made their debut as of May 1.