The ITB Berlin travel trade show, which will be held during March 6-10, this year has recorded an increase in international exhibitors at the Medical Tourism Pavilion.
“The high demand expressed by international exhibitors at ITB Berlin reflects the global trend of people travelling across borders for medical treatment,” organizer Messe Berlin said in an announcement.
ITB will be giving this mega market of the future its own platform for the third time at the Medical Tourism Pavilion in Hall 21b, where the vast potential of medical tourism for economies worldwide will be focused upon.
According to the latest report by VISA and Oxford Economics, the world of medical tourism has long become globalized and is currently worth around 100 billion dollars. Forecasts for 2025 see growth reaching up to 25 percent.
“This industry is a significant economic factor for many countries and region,” the organizer added.
Some of the companies that will participate for the first time in the event include Cluster Dalmatia-Health (Croatia), CGH Earth Wellness (India), Dentexpert (Romania), Viaggiare & Soidene (Albania), and three other companies from Poland, MKT Plus, Stomatologia and the Allmedica Clinic. This year, the Association of Historical Spas is also taking part in the show.
During ITB, presentations and discussion rounds on new trends and developments in the medical tourism market will take center stage.
On Wednesday, March 6, the Medical Travel Quality Alliance (MTQUA) will present the Top 10 World’s best hospitals for medical tourists. Among the selection criteria for contestants are the quality of medical treatment on offer and the wellbeing of the patient.
Furthermore, Laszlo Puchko, director of Industry Intelligence, Resources for Leisure Assets at RLA Global, will present the eagerly awaited results of the new ETC/UNWTO report on “Exploring Health Tourism – the Executive Summary”.
Also, from March 6-8, there will be daily panel discussions on a variety of topics as well as product presentations on the Medical Pavilion stage. Among these topics will be the best way for agencies to market all-inclusive health tourism packages and services, the challenges that social and cultural diversity poses for destinations offering medical tourism, and which medical tourism services are of interest to middle-aged travelers.
The growth prospects for medical tourism in the EU will also be discussed.
Moreover, for the first time, the European Medical Buyers’ Initiative (EBI) will also be represented at ITB Berlin. This event exclusively targets buyers and agencies who find clinics around the world for their patients.