Sabre Corporation, a leading technology provider to the global travel industry, has signed a new agreement with Booking.com, the online platform providing travelers with the widest possible choice of incredible places to stay.
Under the agreement, Sabre agency customers will have access to all Booking.com listings, including its alternative lodging listings, through the Sabre Content Services for Lodging.
Sabre Content Services for Lodging is an industry-first technology solution that integrates multi-source, multi-representation of GDS, aggregator, and agency-sourced hotel content into the Sabre GDS. TMCs and corporations will be able to more efficiently shop, sell and service millions of hotel options as active GDS bookings.
Officially launching later in 2018, the new lodging solution will be available via Sabre APIs as well as the Sabre Red Workspace, GetThere and TripCase. The solution will not only drive more efficiency and revenue with increased lodging choice, but will also extend tools and enable improved optimization capabilities to better manage chain, property, and rate-level preferred content.
“Adding the Booking.com portfolio to Sabre’s lodging offering will allow travel buyers to meet the growing demand for alternative lodging options and deliver even more value to their travelers,” said Traci Mercer, senior vice president of lodging, ground and sea for Sabre Travel Network.
“Working with Sabre enables us to expand our reach to their global network of high-value travel buyers, instantly connecting all of their customers with the unparalleled depth and diversity of our accommodation offering, including everything from great business hotels to convenient city apartments and boutique B&B options in every corner of the globe.”said Ripsy Bandourian, senior director of partnerships and business bookers at Booking.com.