Pioneering Greeks: Beetroot Design Group

Welcome to “Pioneering Greeks”, the column of GTP Headlines, which highlights the Greeks that stand out for their creative thinking in the business world. “Pioneering Greeks” is a collaboration between LoveGreece.com and Greek Travel Pages (GTP).

This week we introduce Beetroot Design Group, a Thessaloniki based, multi-awarded communication design office and think tank that provides design services and solutions to a worldwide clientele.

Co-founded by Yiannis Charalambopoulos and Vagelis Liakos, Beetroot is a visionary creative group that creates and develops self-initiated projects. The company’s creative mission is to discover, develop and utilize the true essence of a brand, product or service and then grow and expand them into being recognized, appreciated and praised all around the globe.

“We started Beetroot as a vision… While still discussing as three friends from high school, during our teenage exploration about what we want to do in our lives, we discovered that we just wanted to get together and discover a new world.”

The company’s team consists of experts with a wide and diverse arrange of skills in the creative field with a common goal to communicate via stimulating social awareness with a sense of humor. The team’s interests vary from philosophy to politics, from ethics to aesthetics, from the self to social issues and its approach challenges norms, abolishes restrictions and champions the teamwork spirit.

Beetroot Design Group has received awards in several competitions both in Greece and abroad. According to the founders, the most important moment in the company’s history, was its distinction as Agency of the Year at the Red Dot Communication Design Awards in 2011.

Beetroot’s future steps include expanding abroad. The company has already opened an office in London and are trying to penetrate the market even stronger.

“We are also very interested in documentaries and movies, so we want to grow on this track as much as possible. Ideally in the next few years we will have made a film of our own.”

Inspired by the dynamism and creativity of the Greek entrepreneurial spirit, LoveGreece was founded in 2013 as an initiative to boost and promote the country’s image abroad by profiling talented and successful Greeks. With their ethos and vision, Greece’s entrepreneurs and professionals are an important aspect of the country worth highlighting to the world. LoveGreece is powered by Gina Mamidaki, the founder of the G & A Mamidakis Foundation.

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Εμπνευσμένο από τον δυναμισμό και τη δημιουργικότητα του ελληνικού επιχειρηματικού πνεύματος, το LoveGreece ιδρύθηκε το 2013 σαν μια πρωτοβουλία για την ενίσχυση και την προώθηση της εικόνας της χώρας στο εξωτερικό, παρουσιάζοντας ταλαντούχους Έλληνες με εξωστρεφή νοοτροπία. Οι Έλληνες επιχειρηματίες αποτελούν σημαντικό παράγοντα της χώρας που αξίζει να παρουσιαστεί σε όλο τον κόσμο. Το LoveGreece υποστηρίζεται από την Τζίνα Μαμιδάκη, Πρόεδρο του Ιδρύματος Γ. & Α. Μαμιδάκη.

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