With the participation of 550 exhibitors from the hospitality industry and the wider food market, the 13th international hotel, restaurant and cafe exhibition HORECA will take place between February 9 and 12 at the Metropolitan Expo in Athens.
According to the organizers, the exhibition is expected to attract 120,000 visitors from Greece, Cyprus and the wider region of southeastern Europe. It will include four thematic special events, 200 participant speakers and eight coffee and cocktail championships. HORECA will also host a wide-ranging program of presentations, seminars and workshops, covering the entire spectrum of functions for hotels, restaurants and café-bars.
“It is an exhibition where deals are closed… therefore it keeps the interest of the Greek hotel sector strong,” newly appointed president of the Hellenic Chamber of Hotels (HCH) Alexandros Vassilikos told reporters during a press conference on Tuesday.
He also spoke of the exhibition’s efforts to promote Greek cuisine and products and referred to the Greek Breakfast initiative, currently run by HCH. “The travelers stay in our hotels, and this provides us with the opportunity to promote the local products, thus support exports and Greek producers,” he said.
The aim of the exhibition is also to present innovative products and new trends and contribute to the establishment of new partnerships.
“We hope that the exhibition will provide visitors with the ideas and solutions they need in order for their enterprises to remain competitive in this difficult business environment,” said Nikos Choudalakis, president and CEO of Forum SA, the organizer of HORECA.
Since its launch 13 years ago, HORECA has managed to increase its exhibition space by 600 percent and the number of exhibitors by 360 percent.
According to a survey conducted by Ipsos/Opinion, 55 percent of exhibitors in 2017 said they managed to establish new trade partnerships during the HORECA expo, while 97 percent said new partnerships were achieved within six months, thanks to a number of meetings conducted during the exhibition.