More specifically, Aldemar Resorts is planning to create new websites, “integrated in terms of aesthetics and operation and perfectly coordinated with the latest developments in digital marketing,” Nelios said in an announcement. The Nelios team aims to enhance the chain’s “digital footprint” and improve its online booking process.
“The innovative strategies implemented by our team in order to achieve a more profitable distribution of bookings and its creative quality, have been perfectly adjusted to the professional ethos of the Aldemar group, which through the years has been evident in the high-quality hospitality services offered,” Nelios founder and CEO Dimitris Serifis said.
The Aldemar Resorts group, a leading hotel chain in Greece, currently includes eight hotels comprising 5,500 rooms located on Crete, Rhodes and in the Peloponnese area. A pioneer in the hospitality sector, the group is constantly investing in new technologies and innovative products, with a strong sense of responsibility towards its staff, clients, local communities and the natural environment.
“With Nelios’ know-how we are confident that we will achieve the best results regarding the group’s long-term brand growth and profitability, in order for Aldemar Resorts to continue being a pioneer and a competitive enterprise in the global tourism market,” Dimitris Serifis added.
An award-winning company, Nelios is offering products and services covering a wide range of digital marketing activities for tourism enterprises. Its services include the design of websites for hotels and SEO; digital campaigns; the management and creation of content for social media, and aim to optimize a hotel’s online image and increase its direct bookings.