Flydubai Teams Up with Amadeus for Loyalty Program

Dubai airliner flydubai has chosen Amadeus as its technology partner for its unique loyalty program “OPEN”.

According to an announcement, Amadeus’ technology has enabled flydubai to develop a loyalty program with an innovative and flexible approach that truly meets traveller needs.

“Our rewards programme gives our members the ability to earn points easily, spend points at any time, flexibility on how they pay and can earn points together,” said Nahed Al Kheily, Vice President of Ancillary Revenue at flydubai.

Aiming to keep things simple and through Amadeus Loyalty Management, flydubai’s loyalty program allows members to earn at least 1 OPEN reward point for every $1 spent (excluding tax & fees). This means members earn reward points with every flight, and they can redeem them for flights on any day, to any destination. Travellers can team up with family and friends to pool points, and the program also includes a co-branded credit card through a partnership with Dubai Islamic Bank.

“Our technology is designed to help airlines effectively manage and leverage their loyalty programmes, whatever their size or business model,” Maher Koubaa, Vice President, Head of Airline Group, Middle East and Africa at Amadeus, said.

“flydubai’s OPEN programme shows true innovation in catering to the needs of the airline’s customers, and its success is the hallmark of what a successful partnership can deliver,” he added.

Amadeus Loyalty Management is an end to end and dedicated airline loyalty solution that empowers over 35 airlines with future proof technology that enables them to leverage their loyalty programmes to unlock revenues, enhance brand commitment and increase customer loyalty.