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Greece's latest tourism industry news by Greek Travel Pages

German Traveler Interest Recovering

Greek tourism professionals are welcoming what appears to be a revival of German traveler interest in Greek destinations with talk of a 6 percent rise in pre-bookings for the upcoming summer as Germany’s consumer confidence is expected to show signs of improvement this month. 

According to Nuremberg-based market research group GfK’s latest report, travel operators in Germany reported an 8 percent rise in overall sales in November 2016 compared to the same month in 2015. The Gfk report, which sampled some 1,500 Germany-based travel operators, found that 60 percent of all reservations in November were for trips this summer up by 8.8 percent against November 2015 data. German travelers appear to prefer the months of July and August for their 2017 summer holidays with increased interest in the months of June and September. Pre-bookings for Greek destinations appear to be up by 6 percent for the upcoming summer. 

German interest in Greece had dwindled for the most part of last year marking an overall drop of 5 percent while those German travelers who did visit the country decided to spend much less, down by 6.2 percent according to the Bank of Greece. Instead, German holidaymakers preferred to spend their summer vacation at home, or in Spain and Portugal, leaving behind traditional choices like Greece, Turkey and Egypt.

Meanwhile, travel operators across Germany have reported increased interest by German vacationers to plan ahead with Spain and Portugal as top choices.

Greek sector professionals, meanwhile, are reluctant, adding that it is too early to make any concrete forecasts. They are expecting a clearer picture ahead of the ITB Berlin on March 8-12.

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