Athens International Airport (AIA) recently announced a contest for lovers of theater and culture, as part of its digital campaign “Speak Aθenian. Be an Aθenian.” and invites all to have a “Theatricult” experience in Athens.
In cooperation with the Athens & Epidaurus Festival and city guide Athinorama, AIA is giving away 280 invitations for plays at the Athens & Epidaurus Festival 2016, the biggest event of the summer. Athenians and city visitors are eligible for one of the eight performances of the festival. The contest runs until Thursday, June 16. During the contest there will also be discounts and surprises for all at participating shops in the airport’s main terminal.
Press here to take part in the contest.
The “Speak Aθenian. Be an Aθenian.” campaign, launched in December by AIA and Marketing Greece, aims to promote Athens as an ideal city break destination through a new hybrid lexicon. The campaign revolves around combinations of Greek and English words and letters (such as Hipstorical, Philosofa, Theatricult and Bistrocrαcy).
The campaign constitutes the third part of the AΘenian… trilogy; it is, namely, the continuation of last year’s campaign “I’m an Athenian too”, as well as of the Athens International Airport’s previous campaign “PerhaΨ you’re an AΘenian too!”. By following the campaigns, participants initially “acknowledged” their Athenian identity, and then “became” Athenians. Now, they live their Athenian experience, and… speak “Athenian” as well!