Addressing overtourism by introducing other destinations to travelers is a top priority for Greece, according to Greek Tourism Minister Vassilis Kikilias.
Santorini authorities have teamed up with the EBRD to create a destination management plan that will keep the inflow of tourists at sustainable levels.
Quality, sustainability and authenticity are the three main areas that Greek tourism will focus on in the coming years, it was announced at WTM London 2019.
Greek Tourism Minister Elena Kountoura was honored with the prestigious WTTC Global Champion Award for Greece's tireless work on Destination Stewardship.
A European Parliament report on overtourism is warning that if tourism flows continue to increase on Santorini, the island will suffer dire consequences.
With the number of travelers doubling over the last five years, authorities at Greek destinations are finding it difficult to address the results of so-called “overtourism".
