Emirates Airline, an Official FIFA Worldwide Partner, recently announced that Cristiano Ronaldo, Portuguese captain and winner of the FIFA Ballon d’Or 2013, is its newest Global Ambassador. During the same press conference, held in Madrid, the airline also premiered its campaign video featuring the football superstar alongside Brazilian legend and fellow Global Ambassador for Emirates, Pelé.
Emirates has brought the two football idols together with fans in its flagship A380 onboard lounge in a new digital campaign, which recently launched around the world.
“Every generation of football enthusiasts has a hero, but many have different views of who is the greatest footballer of all time,” Emirates said in an announcement. Whether Ronaldo, Pelé or someone else altogether, the debate will continue this summer during the World Cup.
The announcement comes just 70 days before the world’s most watched sporting event kicks off in Pelé’s home country of Brazil. Twice named FIFA Player of the Year, Ronaldo, who plays for the Emirates-sponsored Real Madrid, will lead his national team to South America to compete in his third tournament, his second as Captain. Making his senior team debut for his country in 2003, he has since been capped over 100 times, holding the record for the youngest Portuguese player to reach the number while also setting the record for most goals scored.
In January, the airline announced three times World Cup winner Pelé as their first Global Ambassador since the 2006 competition in Germany, when Franz Beckenbauer was brought on board. Continuing with the tradition of only working with the very best on the field, Cristiano Ronaldo was the ideal choice to stand alongside Pelé.
An official FIFA Partner since 2006, Emirates has been involved with the FIFA Women’s World Cup, the FIFA U20 and U17 World Cup, as well as the FIFA World Cup – including the upcoming 2014 event in Brazil.
Operating daily flights from Dubai to Rio de Janeiro and São Paulo, Emirates is expected to transport over 18,000 passengers during the month-long tournament this year. The airline connects Brazil and the South American continent to the world, facilitating trade and tourism with air transport links beyond Dubai to the Far East, Australia, the Middle East and Africa.