A tourism observatory will be set up in Athens to provide municipal authorities with necessary information to boost tourism growth in the Greek capital.
The Greek National Tourism Organization (GNTO) and MasterCard have joined forces to promote Greece as the ultimate travel destination to the US and UK markets.
French travelers have got a soft spot for travel, with Greece topping their bucket list, pushing Spain and Italy to the side, according to a survey by tourism consultants Protourisme.
Tourism arrivals to Athens are on the rise, with the number of city break visitors increasing by 600% since 2013, according to Athens Mayor Giorgos Kaminis.
The Municipality of Athens has launched a digital campaign, in collaboration with Mastercard, aimed at attracting more French holidaymakers to the Greek capital.
A study on the travel tendencies in Europe showed that an estimated 72 percent of the Greeks plan to vacation in a destination of their own country this year.
