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Greece's latest tourism industry news by Greek Travel Pages

Hotel Prices Fall in Attica Region

Athens hotel occupancy rates last year remained at 2004 levels but the average price per room fell more than 15 percent, according to a recent report by the Attica Hoteliers' Association.

New Optimism for Tourism to Athens

Athens Mayor Dora Bakoyannis and Attica Region Secretary General Haralambos Maniatis early last month presented the results of major surveys undertaken by the company Leo Burnett concerning the promotion of Athens and Attica tourism. For the most part, the results were very positive.

ITEP Releases Latest Tourism Data

Although the Institute for Tourism Research has yet to receive clearance from the tourism ministry to take over as the official source of tourism arrival data and the like, as promised by the ministry, it came out last month with arrival statistics. With available data for the...

ICAP Study Foresees 8% Revenue Increase for Hotels

Five-star and 4-star Greek hotels will close 2005 with an 8% increase in sales, when compared with the year before, according to a recent ICAP study. The reason cited for the increase quite simply is the recovery of tourism movement to Greece during the past year.

Travel Industry Faces Generation Divide

The travel industry is staring at a generational divide. On one side are the deep-pocketed baby boomers, with more money and free time than ever. On the other are the burgeoning Generation X'ers, whose oldest members turned 40 this year and who increasingly are asserting their...

Major Rise in Visits to Greek Museums and Sites

Although some recent studies show that foreign visitors to Greece shy away from museums, tickets sold for entrance to museums have increased significantly. According to Archaeological Receipts and Expropriations Fund, the increase is due to museum renovations and the opening of...

Greek Hotels Least Developed in Branding

Although among the world's best, Greece's hotels are not aware of the benefits of brand names, according to a recent study. The 2005 Greek Hotel Branding Report, which is the first of its kind for the Greek tourism market, explores the extent of branding among Greek hotels and...

Beijing Travel Show Cites Tourism Explosion

China is becoming the world's largest outbound market with departures of 28.5 million in 2004 and an increase of 9.6%, taking the number up to 15 million, for the first half of 2005. Tourism bodies are keenly monitoring the Chinese outbound market, which is estimated to explode...

International Tourism on Track for Another Strong Year

An estimated 460 million international tourist arrivals were recorded worldwide in the first seven months of 2005. This represents an increase of some 25 million arrivals compared with the respective period of 2004, or 5.9% growth, according to the preliminary data gathered for...

Greece Top Preference for U.S. Travelers

Tourism Minister Dimitris Avramopoulos, busy promoting Greece abroad, last month visited the United States once again where this time instead of movie makers he was on hand to receive an award from the country's biggest travel magazine, Conde Nast Traveler, whose readers chose...

European Online Travel Buyers Differ in Approach

Many e-commerce vendors learned the hard way in recent years that you can't take a uniform approach to selling in international markets, and a new PhoCusWright study on the online travel market in the U.K., Germany and France brings home that theme.

Tourists Spend Most on Food and Drink

The Institute of Tourism Research and Forecasts (ITEP) last month released figures that offer an insight into how the 14 million tourists expected to visit the country this year might spend their money during their stay.

A Good Year, But Next Year Even Better

The strong rise in the number of foreign visitors this year should not cause officials to relax their efforts to solve the problems of the tourism industry, the Association of Greek Tourist Enterprises said last month.

Double-digit Increase in Tourism Arrivals

Both private and public sector tourism leaders predict that final tourism arrival figures for this year would show a double-digit increase over last year.

A Surge in Internet Usage this Year for Travel

Overwhelmingly, consumers are turning to the Internet for their summer travel planning and purchasing needs, according to independent research conducted by Feedback Research, a division of the Claria Corporation a leader in online behavioral marketing in the U.S.

Peak Summer Arrivals Increase Substantially

The number of tourists that entered Greece during the month of August mark an impressive rise against the last few years. This year's peak travel period was so strong that a good number of hotels around the country were unable to absorb the demand.

Disability-friendly Tourism Infrastructure Increases Arrivals

Hospitality and other travel service providers could see revenues from travel by the disabled double if they removed obstacles and made their hotels, restaurants and transportation systems more accessible, a new study has found.

Ferry Company Mergers Foreseen

Piraeus-based XRTC Business Consultants says it expects more mergers and cooperation agreements within the Greek coastal shipping arena.

Extended Opening Hours for Museums Sought

The majority of visitors to Greece's museums feel safe and are satisfied with the services offered, however, about half complained about the opening hours, saying that they should be extended, according to a poll made public last month.

Research Institute Says Greek Tourism Rebound Mild at Best

As government boasts that arrivals this year will surpass last year's numbers by more than 10%, a report from the country's Institute for Tourism Research says we'll be fortunate to see a 7% increase in arrivals.