Attica Region Releases New Tourism Promo Video
The Region of Attica recently released “Attica. Yes!“, a new tourism promo video to highlight the region’s unique tourism appeal to international travelers.
The video showcases Attica’s rich culture, history, natural beauty, and diverse experiences. It features popular tourist attractions such as the Acropolis, Ancient Agora, the Temple of Poseidon, and the beaches of the Saronic Gulf, as well as Attica’s vibrant nightlife, delicious cuisine, and many cultural events.
The “Attica. Yes!“video also promotes Attica’s emerging tourism sectors, such as ecotourism, health and wellness tourism, and sports tourism.
According to an announcement by the Region, the “Attica Yes!” campaign aims to showcase unique destinations and ensure an unforgettable holiday experience to visitors with varied nationalities and interests. The campaign’s style is simple, dynamic, modern, and radiates positivity, confidence, and assurance of the region’s tourism product.
The new tourism promo video will be used to promote Attica at tourism events overseas and within Greece. It will also be shared on Attica’s social media accounts, as well as advertised through print, television, radio, and digital media.
Focus on alternative forms of tourism
The “Attica Yes!” campaign particularly focuses on promoting and diversifying alternative forms of tourism, such as conference, food and wine, sports, and marine tourism. The aim is to extend the tourist season and increase visitor spending.
“We want to showcase Attica’s unique tourism appeal to the world,” said the Region in a related press release, adding that “this new video is part of our strategic plan to boost tourism and create jobs.”