“The culture of vine and wine is an extremely important part of our common European culture,” said Mendoni during the press conference that was also attended by Iter Vitis Route President Emanuela Panke.
“Its origins go back to the ancient Mediterranean world, with the contribution of the ancient Greeks already during prehistoric times,” she said.
The Archaeological Museum of Heraklion boasts an extensive collection of artifacts from the Minoan civilization. Among its treasures are items linked to wine production and consumption, such as wine presses, wine jars, and wine cups. The museum’s exhibits offer visitors a unique insight into the pivotal role of wine in Minoan society.
On her part, Panke highlighted the growing popularity of wine tourism networks as a global experiential phenomenon.
“We want to promote history, archaeology, and the areas where wine is grown and produced. We want to promote all this work at European level,” she said.
The Cultural Routes Program was launched in 1987 by the Council of Europe, a pan-European organization that promotes human rights, democracy, and the rule of law.
The Iter Vitis Cultural Route now includes over 100 destinations in almost 20 European countries. The route is designed to promote wine tourism and to highlight the cultural heritage of wine regions.