Celestyal, a leader in cruise travel to the Greek Islands and the Eastern Mediterranean, has appointed Anna Gregori to the new position of Vice President Brand & Customer Journey.
According to the company, the strategic move highlights Celestyal’s commitment to invest in and expand its senior team.
Anna Gregori brings a wealth of experience to her new role, having previously held prominent positions heading global commercial transformation and marketing teams at Virgin Atlantic Airways Ltd. Her recent work as a partner at consultancies and communications agencies resulted in successfully transforming them into high-margin strategic marketing firms.
In her newly created position, Gregori will primarily focus on building a globally recognized brand that resonates with consumers and aligns with Celestyal’s ambitious strategic vision.
Leveraging her expertise in marketing, brand development, customer experience, and commercial transformation, she will lead teams in building an optimal brand and product portfolio. Her responsibilities will include creating impactful brand assets and campaigns while closely collaborating with the business and its partners to ensure execution at all levels.
“I am delighted to welcome Anna to Celestyal, and I am confident that her vast experience, expertise, and creativity will prove invaluable in helping us build a connected strategy and stronger brand experience as we head towards the highly anticipated launch of Celestyal Journey,” said Celestyal’s Chief Commercial Officer Lee Haslett.
In response to her appointment, Anna Gregori said that she was “looking forward to helping the company deliver on its transformational agenda and consolidate its position as the leading provider of award-winning, multi-destination holiday experiences in Greece and the Eastern Mediterranean.”
Anna Gregori assumed her role at Celestyal on July 1 and will report directly to Lee Haslett.
With its one of a kind regional expertise and services, Celestyal has rapidly gained an award-winning reputation as the preferred choice for travelers to the Greek Islands and the Eastern Mediterranean.
The company’s philosophy is rooted in its unique Greek heritage, blending hospitality with cultural immersion to provide authentic, lifelong experiences both onboard and onshore. Celestyal operates two vessels that offers intimate and personalized experiences to guests.