‘Visit Greece’ Partners with Wego to Attract More Tourists from the Middle East

Lefkada, Greece. Photo source: Wego

The Greek National Tourism Organization (GNTO) has partnered with Wego, an online travel marketplace, to attract more travelers to Greece from the Middle East and North Africa (MENA).

Through Wego and the Visit Greece portal, Greece’s official tourism website, travelers from the MENA region can receive all the information they need to plan their perfect stay in the country.

Visit Greece and Wego will be shedding light on the best of Greece through tailored content, and guides encompassing all the happenings and things to explore.

Wego is the largest online travel marketplace in the MENA region and considered one of the most influential platforms for the Arabic audience.

Saudi Arabia and UAE among top countries searching for a trip to Greece

According to data provided by Wego, among the top destinations from the MENA region searching for a stay in summer 2022 in Greece are Saudi Arabia and UAE, with 42 percent and 11 percent simultaneously. Egypt ranks third followed by Kuwait, Jordan, Turkey, and Oman.

The trip duration is also longer and ranges between 4 and 7 days. Solo travelers dominate the searches with 64 percent, followed by couples 19 percent and then families 11 percent. And roundtrips account for 74 percent.

“We are looking forward to welcoming Arab travellers who want to combine more than one destination and experiences during their trip planning on the Wego platform,” GNTO Secretary General Dimitris Fragakis said, adding that the organization’s aim is to promote Greece as a destination ideal for couples, for solo travelers, but also for family vacation.

“Greek mainland and islands are top of mind choices for leisure holidays and relaxation, while at the same time Greece is the home of some of the most popular historic monuments worldwide,” Fragakis said.

On his part, Mamoun Hmedan, Chief Commercial Officer and Managing Director, Middle East, North Africa (MENA) and India of Wego, applauded the partnership with Visit Greece.

“We see an increased demand for this vibrant cosmopolitan hub from the MENA region. We continue to provide our users the best destinations to explore, and Greece is a must see for all travellers,” Hmedan said.

The MENA region comprises a diverse group of 14 countries in the Middle East and 4 countries in North Africa, including established and emerging destinations in the Mediterranean and the Arabian Peninsula to high-spending outbound markets from the Gulf Cooperation Council (GCC).