The hotels will join millions around the world in turning off their lights at 8:30 p.m. local time to “illuminate” a powerful message about environmental awareness and action. The World Wildlife Fund (WWF) created the annual global environmental awareness event 15 years ago to emphasize the threat of climate change.
“Our partaking in Earth Hour aligns with our organization’s sustainability and social impact philosophy aiming to practice year round and ‘do good in every direction’,” said Hom Parviz, general manager of Grande Bretagne and King George.
Both hotels will participate with several activities which include: turn off exterior signage lighting; dim or turn off non-essential interior lighting; use candlelight in appropriate public areas such as restaurants and bars; and use in-room voicemail messages and in-room television messages to inform guests about Earth Hour observances.
In efforts to encourage hotel associates to take part in this action, the hotels have created two events titled “Your Earth Hour” and “Make a Meaningful Promise” in which winners and participants will be rewarded for their efforts.
The hotels’ manager, Marriott International, is also celebrating Earth Hour as a great opportunity to engage with guests and raise awareness about environmental issues across the world.
The company has launched the “Serve 360: Doing Good in Every Direction” sustainability and social impact platform which guides its efforts to deliver continuous positive results and affect global change.