Greek tourism professionals are seeing encouraging signs from Italy with more Italians either search or booking their holidays in Greece.
Speaking during a webinar organized by the Hellenic Hoteliers Federation (POX) ahead of the Milano BIT international travel exhibition next month, POX President Grigoris Tasios said hoteliers were working hard to launch the tourism season in Greece earlier despite the Russia-Ukraine crisis.
According to data presented during the POX webinar, feedback from the Italian market is encouraging both in terms of online searches and reservations for the coming tourist season. Additionally, direct flights out of 14 Italian cities to Greek destinations are set to launch this month through to October 2022.
Findings presented during the event also indicate that Russia’s war activities have not affected people’s desire to travel in Italy. Instead, the removal of Covid-19 travel restrictions have led to increased demand.
Greek tourism stakeholders from the Ionian islands, Central Macedonia and Halkidiki, among others, will be participating in ΒΙΤ this year, where professionals will explore “green” hotels, sustainable tourism practices, alternative tourism options, experiential travel, gastronomy tourism and conduct Β2Β meetings.
“POX is participating in the industry effort to strengthen incoming flows from top six source markets for Greece, in order to cover losses expected mainly from the Russian and also from the Ukrainian market,” said Tasios adding that “the sooner the season starts, the better for the economy”.