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Greece to Boost Promotion of Winter Tourism Destinations to Help Year-round Hotels
Posted On 22 Sep 2021
Photo © GTP
Greek Tourism Minister Vasilis Kikilias on Wednesday announced plans for the launch of a communication campaign to promote winter tourism destinations in Greece.
The new campaign will focus on mainland Greece and the country’s mountainous areas in an aim to increase occupancy numbers of hotels that operate all year round.
Kikilias made the announcement during a virtual meeting with Hellenic Hoteliers Federation President Grigoris Tasios.
According to the minister, some destinations in Greece, such as those on the mainland, are in need of extra support in order to attract more visitors for the mutual benefit of local communities, local governments, the hotel industry, F&B establishments, shops and employees.
“We all must respect the effort of people working in tourism, which directly or indirectly brings 1 to 4 euros to the Greek economy,” the minister said, adding that visitors to Greece this year increased their spending by 20 percent.
Moreover, he said that strengthening the liquidity and workforce of small and medium enterprises was a priority for the ministry, one that involves the consultation and cooperation of other competent ministries.
Minister Kikilias said he looks forward to a “very good and daily cooperation” with the Hellenic Hoteliers Federation and announced the creation of a task force group, which will set priorities and keep the industry informed on all critical issues.
On his part, the hoteliers federation’s president, Grigoris Tasios, assured the minister that Greece’s hoteliers will support him in his efforts for the recovery of tourism and the strategy to be followed, so as to take advantage as much as possible of the added value of the Greek tourism product.
if you wish to attrack foriegn visitors please do not decide so restrictions as karta ygeias for open air sites like archaeological sites or Schwartz house in Ambelmakia
i know you are now focusing on winter ski saison, other visitors like us who do not have enough money for skiing but travel 4 th time a year in Greece , you could accept self test on the day of the visit and not a PCR TEST that costs a lot of money, especially when travelling with children
Yes i know business is business and the pharma factories want to fill their pocket
I am 63 and cam for 1st time in Greece in 1981
i can talk write and read Greek
This Summer we were obliged to fill in forms every time we wanted to take a boat, say 8 boats then 16 embarcation forms, nobody asked for them
even BSF or other shipping companies, so who did the best ? us tourists, limenarkia never checked , even at the airport
The website for the French Embassy gave a lot of recommandations, we follwed them , the result was, a lot of stress for nothing , no control in the islands