Euromonitor Webinar to Assess Prospects for Global Travel and Tourism

Euromonitor International, a leading market research firm, will host a webinar with WTM Global on March 25 to discuss the prospects for the global travel and tourism market.

The “Travel Industry Update with Euromonitor 2021 webinar will feature Caroline Bremner, Head of Travel and Tourism Research at Euromonitor.

With almost 25 years of experience at Euromonitor, Bremner is a regular commentator on trends for World Travel Market. She will present the findings of Euromonitor’s Travel Forecast Model, which predicts that global inbound tourism spending will recover by 2022 at the earliest – as long as mass vaccinations and testing enable travel to resume safely.

“World inbound tourism spending collapsed by 57 percent in 2020, and our forecast expects it to rebound by 82 percent in 2021.

In our most pessimistic scenario, spending growth is predicted to rise by 40 percent in 2021, leading to a more prolonged recovery timeline, returning to pre-crisis levels by 2024,” she said in an announcement.

Bremmer will also discuss Euromonitor’s recent Voice of the Consumer global survey, which found that 65 percent of consumers remain concerned about climate change.

“Consumers are increasingly interested in having a positive impact on the environment through day-to-day actions. France and Germany show high levels of interest in sustainable travel,” Bremner added.

Using Euromonitor’s research, she will also outline the outlook for recovery in different regions and pinpoint opportunities as the market looks to “build back better”.

The virtual event will take place on the WTM Global Hub (www.hub.wtm.com).

“WTM Portfolio has been at the forefront of shaping the travel industry’s revival and this Euromonitor webinar is our latest online forum for professionals to hear up-to-the-minute global research and find out how to capitalise on the pent-up demand from consumers,” said WTM Portfolio Director Claude Blanc.

Registration is open at https://www.workcast.com/register?cpak=8112206241932615