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Greece’s Loutraki Set to Launch 2021 Tourism Campaign

City of Loutraki

The Loutraki Tourism Organization (LTO) is preparing to launch its tourism campaign for 2021 that will focus mainly on domestic travelers, due to the uncertainty caused by the coronavirus (Covid-19) pandemic and the ongoing international travel restrictions.

Located near Athens in the Peloponnese, Loutraki every summer attracts domestic and international travelers, as well as many Athenians who own or rent a holiday residence there.

“We are waiting for developments in the international travel industry as well as for Greece to reopen to tourism. Activities focusing on foreign markets will take place at the last minute as we are obliged to follow the ongoing tourism regulations,” Louraki Tourism Organization Marketing Manager Vivi Gialou said during a press event last week.

Covid-19 causes revenue loss in 2020

In the summer of 2020 the area of Loutraki received a large number of domestic travelers – mostly Athenians – however tourism revenues were severely affected by the pandemic.

According to Corinth Hoteliers Association President Sofia Filippidi, hotel revenues dropped by 70 percent in 2020 compared to 2019.

Meanwhile, the area’s travel agencies experienced loss of over 90 percent according to their representative Dimitris Vlassis.

Despite the difficulties, Loutraki managed to attract visitors and maintain the safety protocols required.

“Despite the severe loss in revenues and arrivals, the area’s tourism market was announced a ‘winner’ for its professionalism and reliability, We invested in the safety of our destination, that has become a priority for our visitors under these circumstances”, the Mayor of Loutraki – PerachoraAgioi Theodoroi Giorgos Gkionis told reporters during the event.

“We continue our targeted actions by promoting the area’s comparative advantages,” he added.

The 2021 tourism campaign

The Loutraki Tourism Organization will proceed with the tourism strategy it launched last year, which has been adjusted to the circumstances of the coronavirus crisis and the global travel restrictions.

Running under the motto “More than an island”, the campaigns aims to show that Loutraki offers all the advantages of an island (sea and sun, beautiful beaches etc) but also the offerings of a mainland destination (hospitality infrastructure, easy access, experiences and activities).

Furthermore, the campaign targets domestic travelers by promoting the destination’s proximity to Athens and easy access; natural beauty combining sea and mountain; organized and secluded beaches; authentic experiences and unique activities focusing on health and wellness.

The Loutraki Tourism Organization has also updated its website and improved its Search Engine Optimization. As a result, the website’s users increased by 32 percent and reached 26,598 in 2020, compared to 20,105 in 2019.

In addition, the LTO has updated the “Visit Loutraki” mobile application, which will soon be available on the Apple Store.

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About the Author
Eleftheria has worked for several financial newspapers, magazines and websites during the past 19 years. Between 2004 and 2014 she worked as a radio producer, reporter and presenter for the Greek and English language program of “Athina 9.84 FM”. She also has hands-on experience in the MICE industry.

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