Aiming to attract travelers to the Greek capital, This is Athens & Partners – a public-private tourism partnership – on Monday announced the launch of its “Love Letters from Athens” digital campaign.
The action consists of six short promotional videos depicting popular Athens monuments and landmarks such as the ancient Irodion Theater, the Plaka district, or the Panathenaic Marble Stadium.
This is Athens invites visitors to the city with its postcard-like “Love Letter” videos that include catch phrases such as “Working out for the day we meet again”, “See you Soon”, and much more, inspiring visitors to come soon.
“In such a difficult period, Athens declares its presence in world tourism. With strong collaborations and preparations, Athens is ready to welcome visitors again when the conditions allow,” said Athens Mayor Kostas Bakoyannis.
Referring to the campaign, Bakoyannis said Athens was “sending the message” that the Greek capital is adapting its strategic planning to the new conditions and is ready to play a leading role in tourism as it is being shaped.
This is Athens, the city’s official guide, hopes though its colorful campaign to inspire hope for travel and send out a message of love and welcome giving potential travelers a taste of the Greek capital.
This is Athens & Partners is a collaborative initiative with the participation of the Athens Municipality through its Development and Destination Management Agency (EATA), AEGEAN Airlines, Athens International Airport (AIA), the Greek Tourism Confederation (SETE), Marketing Greece, Lampsa SA, Lamda Development, and Ionian Hotel Enterprises SA.
Looking ahead, SETE President Yiannis Retsos said targeted promotional actions through partnerships and synergies were crucial in the post-Covid-19 era.
“Athens new digital campaign – with the capital as a reference point – conveys a message of readiness and optimism,” said Retsos adding that the country’s tourism strategy was adapting to the new era and the modern trends utilizing all the tools at its disposal.