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Singapore Airlines and Travelport Put NDC into Action

Photo Source: Singapore Airlines

Travelport, a leading technology company serving the global travel industry, and Singapore Airlines (SIA) have welcomed on board their first passengers whose tickets were booked using NDC technology.

Star Cruise Travel Services, one of Travelport’s partner agencies for the implementation of NDC capability, made the NDC bookings through Smartpoint, Travelport’s agency desktop solution.

The passengers took international flights, arriving into Singapore Changi Airport in early November 2020.

“This is an important milestone for our industry and partnership with Singapore Airlines as they work to leverage IATA’s New Distribution Capability,” said Kyle Moore, head of customer strategy at Travelport.

On his part, Bryan Koh, Divisional VP E-Commerce and Distribution, Singapore Airlines, highlighted the close cooperation with Travelport on the airline’s KrisConnect program.

“By leveraging new technology, SIA and our partners can better meet the evolving expectations of our customers. Expectations about how, where and when they can access information, their ability to quickly and efficiently execute desired actions, and the demand for greater personalization, are all influenced by their experience with companies beyond the travel sector,” he said.

According to Koh, the KrisConnect Program, and the technology upon which it sits, is key to meeting those expectations, and SIA is pleased to be leading the change in Asia.

“This milestone achievement with Travelport is critical in ensuring the program’s success,” he added.

Since KrisConnect was first launched in late 2018, Travelport has been working to improve how NDC content is integrated into the agent workflow. Agencies connecting to KrisConnect through Travelport have access to customized offerings that are tailored to traveler needs and preferences. SIA has advised that they will also benefit from a wider range of fares and other content.

Travelport was the first GDS to make a live NDC booking in October 2018 and is already connected to a number of airlines’ NDC content.

The company will continue the roll out of its NDC capability to agencies signed up to KrisConnect.

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