Aiming to boost their direct sales and increase revenue, the Kyniska hotels, located in the area of Laconia in the Peloponnese, have entered into a partnership with Greek digital marketing company Nelios.
The two hotels of Kyniska – the Kyniska Palace Conference & Spa and the Princess Kyniska Suites – are looking to improve their reservations distribution and increase direct sales through Nelios’ digital marketing strategies, which include content distribution on social media, targeted advertising on social media and targeted advertising on Google (Google Adwords).
Following a strong development plan and offering digital marketing products and services, Nelios continues to renew partnerships and add new cooperations to its portfolio.
“We believe that the increase of profits – regardless of the accommodation’s type, location or target markets – is in large part the result of a targeted digital marketing strategy. We are aiming for the hotels of Kyniska to confirm our theory,” Nelios CEO Dimitris Serifis said.