According to an announcement, the two groups are strengthening their existing partnership by offering, for the first time in the European travel industry, a dual reward scheme for their entire global loyalty customer base.
Every time their customers travel on a flight marketed and operated by Air France and/or KLM, or stay a night at an Accor hotel, they will now simultaneously earn both Flying Blue Miles and Le Club AccorHotels Reward points.
As underlined by Air France-KLM CEO Benjamin Smith, the aim of the program is to meet and exceed customer expectations. “Adding more options to earn and redeem Flying Blue Miles was a key driver for the development of Miles+Points… We aim to position Flying Blue as a leading airline loyalty program,” Smith said.
This new strengthened partnership also allows both the Air France-KLM Group and Accor Group to reward their members across more stages of their journey.
“This partnership… brings together two formidable players in global tourism and rewrites the rules of loyalty building. The radical transformation of Accor’s lifestyle loyalty program, embodied by the future brand ALL – Accor Live Limitless – will bring to life our ‘augmented hospitality’ strategy and extend beyond mere hospitality and into the day-to-day lives of its members,” said Sebastien Bazin, Chairman and Chief Executive Officer of Accor.
To take advantage of the Miles+Points service, members must link their accounts on www.flyingblue.com or on Le Club AccorHotels website.