MarBella Hotels & Resorts Rebrands as ‘MarBella Collection’
Greek hospitality group MarBella Hotels & Resorts has announced its rebranding to ‘MarBella Collection’.
The group is showcasing three diverse properties under the MarBella Collection brand, celebrating 50 years of superb services, personalized care and dedication to their customers. This constantly evolving group of hotels is characterized by its dynamic professional team and its passion for the promotion of high-end Greek hospitality.
Rebranding the Portfolio
Currently the MarBella Collection boasts two unique properties in their portfolio, the iconic family 5* resort, MarBella Corfu Hotel and its adjacent sister, adult-only suite hotel MarBella Nido Suite Hotel & Villas which opened in May 2018. Next year, the highly anticipated MarBella Elix will be added to the collection, a property designed for travellers seeking true luxury experiences.
The Slogan, Symbol & Logo
As part of the rebranding of MarBella Collection, the hotel group has created a fresh and elegant new logo, slogan and symbol which showcase the best of Greek hospitality available at all three hotels. The new slogan, ‘Let Us Spoil You’ perfectly captures the brand’s philosophy in creating an unforgettable holiday where the guest services go above and beyond.
The circular symbol consists of small gold and blue particles which seem to be expanding outwards signifying the collection’s growth and promotion of Greek hospitality. Furthermore, the bright gold color reflects the friendly Greek welcome and the golden Greek sun whilst the clear blue signifies the stunning blue skies of the immortal Greek summer.
This symbol has been artistically embedded into the new MarBella Collection logo which is designed to showcase each of the three properties within the whole brand. Continuing with the theme of blue and gold, the gold expresses the brand’s promise of luxurious accommodation whilst the blue reflects the purity of the Greek sea. This logo subtly eludes to the breath-taking views from all MarBella Collection properties.
The brand new MarBella Collection website has just been launched. Visit www.marbellacollection.gr to experience its great design.