Sabre Launches First NDC Offers with United Airlines

Photo Source: United Airlines

Sabre Corporation, a leading technology company serving the global travel industry, has released its first set of New Distribution Capability (NDC) APIs with launch carrier, United Airlines.

Sabre’s Beyond NDC agency partners are using these capabilities to enable live NDC bookings and provide customers with a more robust shopping experience.

The technology company launched its NDC-enabled shopping, booking and fulfillment capability with United Airlines for flights across the airline’s global network. The company’s advanced shopping API integrates and normalizes air content from all sources, including traditional, low cost carrier and NDC offers.

According to Kathy Morgan, vice president of NDC for Sabre, the company remains committed to releasing scalable, NDC-enabled offerings that support end-to-end workflows and integrated content. “This new NDC-enabled world we are bringing to life requires close collaboration and a common vision with entities from every corner of the industry,” Morgan said.

Sabre’s NDC solutions will allow United to offer new fare options and additional flight amenities for a more comprehensive shopping experience for customers who choose to book through Sabre.

“We strive to provide the best experience for our customers at each step of their travel journey, including when they shop for flights. Working with Sabre to improve the booking process is another way we are able to enhance the experience for our customers,” said Dave Bartels, vice president of revenue management for United Airlines.

Sabre is working diligently with all its Beyond NDC airline partners to integrate their NDC content this year. It will also release additional capabilities throughout 2019, including integration into its agent desktop workspace, Sabre Red 360.

As part of its development plan, Sabre is considering the needs of multiple stakeholders in the travel ecosystem, including airlines, agencies, corporations and travelers. Sabre’s holistic approach goes beyond shopping and will include important agency processes, such as invoicing/itinerary activities, mid- and back-office workflows and duty of care considerations.