KLM to Pamper Travelers with New ‘Amsterdam Collection’ by Rituals Cosmetics

Photo: KLM / Paul Ridderhof

KLM Royal Dutch Airlines, in collaboration with Rituals Cosmetics, is launching a new exclusive product line under the name “The Amsterdam Collection”, aiming to pamper its passengers.

Detail of The Lidded Vase. Photo Source: Rijksmuseum

The new line will be gradually available, starting on October 28 – when the winter timetable comes into effect. “It has been developed exclusively for KLM customers and consists of products that evoke the ultimate sense of relaxation during and after the flight,” an announcement said.

In creating The Amsterdam Collection, Rituals was inspired by the idea of “Where the Far East and the historical West first met”. The scents in the new line are a reflection of Dutch tulips and Japanese yuzu, which is a citrus tree.

The look and feel of The Amsterdam Collection is inspired by the design of “The Lidded Vase” (dated 1695-1700) by artist Gerrit Pietersz. Kam. The vase has been owned by the Rijksmuseum since 1969. The flowers and branches on the vase with lid are based on Asian ceramics and textiles.

The new Rituals care products are available exclusively on KLM flights.

World Business Class customers will have access to hand foam, hand and body lotion, hair gel, and body mist in the lavatories. They will also receive a stylish set of face moisturizer and lip balm.

For Economy Class customers, there will be hand foam in the lavatories.

“For KLM, the partnership with Rituals is a new step in giving KLM passengers a memorable travel experience, allowing them to arrive at their destination refreshed, rested, and energized,” the announcement said.