Sabre Launches Digital Airline Commercial Platform

Sabre Corporation recently launched its Digital Airline Commercial Platform (DACP) with Aeroflot, Ethiopian Airlines and Etihad Airways on board as launch partners.

Announced earlier this year, the platform delivers end-to-end personalized retailing and helps empower airlines to successfully retail, distribute and fulfil across all customer touchpoints.

“The development of our new Digital Airline Commercial Platform marks a major advancement in the technological capabilities available to airlines,” said Dave Shirk, Sabre president of Travel Solutions.

According to an announcement, the DACP is the industry’s only platform to enable complete digital transformation through intelligent retailing that includes dynamic pricing capabilities, a flexible and open API hub, an ultra-fast shopping engine and a mobile-first, consumer-grade workspace for airport agents. Together, these solutions help empower airlines to deliver a unique brand experience and maximize revenue streams.

“The platform gives airlines a competitive edge to differentiate themselves while further enhancing the travel experience with industry-first retailing capabilities,” Shirk said.

Russian airline Aeroflot and African carrier Ethiopian Airlines are the launch partners for Sabre’s Digital Workspace, which will enable airport agents to deliver a seamless and personalized airport experience to customers via mobile devices. Etihad is a launch partner for Dynamic Availability, the platform’s pricing optimization technology.

“Success in today’s dynamic environment requires technology that will push the boundaries – the Commercial Platform… will transform the way airlines do business moving forward,” he added.

The solution is a complete redesign of Sabre’s Interact Interface, equipping agents with workflows that eliminate the linear check-in approach and improving agent productivity by up to 30 percent compared to current processes.